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Alltech FEI World Equestrian Games in Normandy to be broadcast in over 200 territories worldwide

Thursday, 17 July 2014

Television coverage of the Alltech FEI World Equestrian Games™ 2014 will be broadcast in more than 200 territories worldwide, conveying the drama and excitement of equestrian sport as well as the picture-postcard setting of host region Normandy to a truly global audience. Official Sponsor France Televisions and Media Partner Equidia Life will provide French viewers with an unprecedented level of broadcast coverage of the biggest sporting event in France this year.

Internationally, public broadcasters from more than 10 European countries, including Denmark, Finland, Germany, Italy, the Netherlands, Norway, the United Kingdom, Sweden and Switzerland, have confirmed their plans for the 23 August-7 September event. Further coverage with an attractive mix of live, broadcast delay and highlights programming, will be provided by additional channels and networks from around the globe, spanning Canada to New Zealand, Malaysia to South America and the Middle East to China, Mexico and the United States.

Pan-European channel Eurosport will show the Games in 20 languages across its continental broadcast footprint. FEI TV, the FEI's official video website, will live-stream high quality coverage of the entire event, with daily English-language commentary from more than 30 equestrian experts at www.feitv.org. In addition, the FEI's daily talk-show, hosting a colourful selection of athletes, coaches and celebrities from the equestrian world will be available via FEI TV and other websites, including the official event portal www.normandy2014.com, that will also offer regular clips from the Games in Normandy.

In France, France Télévisions, Official Sponsor, will offer the Alltech FEI World Equestrian Games 2014 in Normandy extensive coverage, mixing daily live broadcasting on France 3, as well as a complete digital offer on francetvsport.fr and France TV Sport applications. France 3 will shine the spotlight on every discipline, from 3pm during the week and from 3:20pm on weekends. These live broadcasts will be presented by journalists Nelson Monfort, with Christian Choupin and Virginie Coupérie commentating on the disciplines, along with two special guests: Guillaume Canet and Jean Rochefort. France Télévisions will also offer a follow-up to the competitions on their news programmes and their sports magazine, notably including Stade 2 (produced and directed live from Caen on August 31 for a special show at the heart of the Games) and Tout le Sport, as well as the dedicated website.

"France Télévisions group sets particularly great store by broadcasting major international sports events that are symbols of sporting heritage, such as the Alltech FEI World Equestrian Games 2014 in Normandy. It is public service's mission to broadcast and promote such competitions in order to increase the notoriety and appeal of equestrian sports. We are very pleased to offer this great rendez-vous in the major sporting arena that is France Télévisions" says Daniel Bilalian, Deputy Director in charge of sports programmes for France Télévisions.

Equidia Life, France's leading equestrian media outlet and Media Partner to the event, will be broadcasting live throughout the Games. 18-million households have access to the channel, which promises to keep its 5-million viewers informed during approximately 150 hours of live coverage. Along with Kamel Boudra and Pascal Boutreau, a team of 20 people will be on site to share the thrills and emotion over a fortnight of absolutely top-class sport. Two daily shows will be broadcast from a TV screen installed in the Games Village: Le Grand Direct, from 9am to 8pm, with commentary from the very best consultants, such as Michel Robert; and Le Grand Soir, from 8pm to 9pm, which will feature a debate and debriefing. Coverage of the opening ceremony will be broadcast on Saturday 23 August at 20:30pm. Equidia Life will also feature live coverage of all the competitions on their website equidia.fr, which is also available via the smartphone application Equidia.

"Equidia Life will be the 'must' media in France during these Games thanks to images from every angle, in-depth quality analysis and a wealth of digital and social content" says Eric Brion, CEO for Equidia.

Source: Press release

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