Gucci has announced that the brand is extending its relationship with the equestrian world through a multi-year sponsorship agreement with Australian rider Edwina Alexander.
This new initiative follows Gucci’s decision to return to the world of horse sport in December 2009, after a 20-year hiatus, when the fashion house assumed the title sponsorship for the Gucci Masters.
In this new collaboration, Edwina Alexander will compete wearing an exclusive Gucci equestrian wardrobe – including clothing and accessories – specially designed for her by Frida Giannini. Edwina’s first outing in Gucci colors was at the Global Championship Tour in Doha.
This photo has been added to your cart !Your shopping cart »