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Edwina Alexander collaborates with Gucci

Thursday, 31 March 2011


Edwina dressed in Gucci in Doha. Photo by Stefano Grasso/GCT.Gucci has announced that the brand is extending its relationship with the equestrian world through a multi-year sponsorship agreement with Australian rider Edwina Alexander.

This new initiative follows Gucci’s decision to return to the world of horse sport in December 2009, after a 20-year hiatus, when the fashion house assumed the title sponsorship for the Gucci Masters. 

In this new collaboration, Edwina Alexander will compete wearing an exclusive Gucci equestrian wardrobe – including clothing and accessories – specially designed for her by Frida Giannini. Edwina’s first outing in Gucci colors was at the Global Championship Tour in Doha.

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