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Gucci Paris Masters foulard special edition in aid of the charity organization Amade

Thursday, 08 November 2012

Gucci Creative Director, Frida Giannini, has designed a beautiful silk twill foulard in honor of Gucci’s sponsorship of the Gucci Paris Masters, the prestigious International Show Jumping event which takes place for its 4th edition in Paris from November 30th to December 2nd 2012 and to support Amade (the World Association of Children's Friends) chaired by HRH Princess of Hanover, for the promotion and protection of children's rights on an international level.


Measuring 90 cm x 90 cm, the foulard’s unique design, marries the rosette symbol from the Gucci archives with the iconic Gucci graphic green and red web stripe. One of the rosettes features the AMADE logo. The beauty of this one of a kind piece lies in its impeccable craftsmanship. The design was realized entirely by hand using a water color method. Each piece was then hand printed using a serigraphic process. The edges of the fine silk twill, meanwhile, have been finished entirely by hand using an Italian technique.


Underscoring the exclusivity of the event and this tribute piece, the scarf will be a limited edition. The foulard, which retails for 280 euros, will be on sale during the Gucci Paris Masters in Gucci’s temporary store located in the “village” of the competition grounds from November 30th to December 2nd 2012 and in the Gucci boutiques in Paris for two months.


Gucci will make a donation of 20.00 euros to Amade for its charities from the sales of this foulard.


About Gucci

Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. With a renowned reputation for quality and Italian craftsmanship, Gucci designs, manufactures and distributes highly desirable products such as leather goods (handbags, small leather goods, and luggage), shoes, ready-to-wear, silks, timepieces and fine jewellery. Eyewear and fragrances are manufactured and distributed under license by global industry leaders in these two sectors. Gucci products are sold exclusively through a network of directly operated boutiques (411 DOS as of September 2012) and through e-commerce, as a valuable complementary business channel. Gucci products are also distributed through a small number of franchisees, and selected department and specialty stores. For more information about Gucci, please visit



EEM World’s Masters Grand Slam Indoor competitions are unrivaled VIP events, each attracting the 30 best riders worldwide to compete for $1,000,000 in prize money. Similar to the Grand Slam in tennis, the Masters competitions are broadcasted to a global audience reaching more households than any other show jumping competition in the world, (500,000,000 households are reached). EEM World’s ongoing partnerships enable the Masters competitions to offer an unparalleled networking and social opportunity for worldwide elites, global institutions, luxury brands and industry VIPs.


Hosted in the most influential financial and cultural capitals of Europe, Asia and the Americas, the Masters Grand Slam Indoor are designed to increase show jumping’s popularity and audience worldwide. Each Masters welcomes between 40,000 and 50,000 spectators to witness world-class competition and entertainment. The Masters Grand Slam Indoor guarantee a wide TV distribution and coverage on major international channels like Eurosport, Al Jazeera, CNN, BBC and CNBC and each event is broadcasted locally on Globosat, ESPN Star Sport and Sky.


While being a top class event, charity also plays an important role. The Style & Competition benefits AMADE, the charity of HRH Princess Caroline of Hanover as well as Les Restos du Coeur, 1 Maillot Pour la Vie, les Secours Populaires, ...

Legacy is also of great importance, as we want to develop sport at a local level by involving both youngsters and federations.



The Gucci Paris Masters: November 30th to December 2nd 2012

The Longines Hong Kong Masters: February 28th to March 2nd 2013

The New York Masters: the first week of October starting in 2013


For more information, please refer to the following websites:


The Paris Horse Show

December 1st to 9th 2012


The Paris Horse Show or Salon du Cheval de Paris is an official event of the CENECA - the French National Centre for Agricultural Exhibitions and Competitions chaired by Jean-Luc Poulain, and is organized by Comexposium.


For its 41st edition and its 4th year at the Paris Nord Villepinte Exhibition Centre, the show’s status as unmissable destination is confirmed, featuring a top class line up of events including the Gucci Paris Masters CSI 5*, the World Arabian Horse Championship, the International Vaulting Masters - World Cup stage, the PARIS’CUP Driving Competition, the French Indoor Championships and the Horse Night display.


Over 150 visitors and 355 exhibitors come together around their shared passion, making the Paris Horse Show France's leading equestrian event.



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