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The Longines Hong Kong Masters announces Gucci as lead sponsor

Tuesday, 19 February 2013

EEM World, the organizer of the Masters Grand Slam Indoor, the best indoor equestrian events in the world, is pleased to unveil a partnership with Gucci as lead sponsor on the second round of its calendar, the Longines Hong Kong Masters. Held at the AsiaWorld-Expo from February 28th to March 2nd, 2013, this first edition of the second round of the Masters Grand Slam Indoor promises to carry forward the tradition of the Gucci Paris Masters.

When first established in 2009, upon Gucci’s return to equestrian sponsorship after an absence of 20 years, the Gucci Paris Masters immediately established itself as one of the world’s most prestigious indoor equestrian competitions. Now following Paris, Hong Kong becomes the place to be in 2013 for the most prestigious equestrian events. A noteworthy calendar welcomes the world’s 25 best riders and horses.

Gucci’s partnership with the Longines Hong Kong Masters is the latest extension of the House’s relationship with the equestrian world. When Guccio Gucci first opened his company in 1921 in Florence, horse riding often inspired the motifs and symbols of his designs. Over the years, Gucci’s green-red-green web stripe, appropriated from a horse’s girth strap, as well as the Gucci horsebit have become iconic design components ingrained in the House’s history. Today Gucci proudly sponsors 2012 GCT champion Edwina Tops-Alexander and holds the Gucci Paris Masters every year.

Christophe Ameeuw, EEM World CEO: “We are proud to welcome Gucci as official partner of the Longines Hong Kong Masters. Gucci is our loyal partner since the beginning and it is a real honor for us to see that they follow us at this second round of our Masters Grand Slam Indoor calendar. The prestigious Gucci brand will grace the Friday evening when the 25 best riders of the world will tackle the GUCCI Gold Cup”.

Frida Giannini, Gucci Creative Director: “The Masters provides a perfect link to Gucci's values, prestige and culture. It is an event that perfectly symbolizes the traditions we proudly carry forward from Guccio Gucci’s original fascination with the noble spirit and infectious allure of the equestrian world.”

WHAT: The GUCCI Gold Cup

WHEN: Friday March 1st – Hour: 8.30pm

GUCCI Gold Cup: International Class in 2 rounds with the 25 best riders of the world


EEM World’s Masters Grand Slam Indoor competitions are unrivalled VIP events, each attracting the 25 best riders worldwide to compete for $1,000,000 in prize money. Similar to the Grand Slam in tennis, the Masters competitions are broadcasted to a global audience reaching more households than any other show jumping competition in the world, (500,000,000 households are reached). EEM World’s ongoing partnerships enable the Masters competitions to offer an unparalleled networking and social opportunity for worldwide elites, global institutions, luxury brands and industry VIPs.

Hosted in the most influential financial and cultural capitals of Europe, Asia and the Americas, the Masters Grand Slam Indoor are designed to increase show jumping’s popularity and audience worldwide. Each Masters welcomes between 40,000 and 50,000 spectators to witness world-class competition and entertainment. The Masters Grand Slam Indoor guarantee a wide TV distribution and coverage on major international channels like Eurosport, Al Jazeera, CNN, BBC and CNBC and each event is broadcasted locally on Globosat, ESPN Star Sport and Sky. While being a top class event, charity also plays an important role. The Style & Sport Competition benefits AMADE, the charity of HRH Princess Caroline of Hanover as well as Les Restos du Coeur, 1 Maillot Pour la Vie, les Secours Populaires and others.

Legacy is also of great importance for the development of sport at a local level by involving both youngsters and federations.



The Longines Hong Kong Masters: February 28th to March 2nd 2013

The New York Masters: October 3rd to 6th 2013

The Gucci Paris Masters: December 5th to 8th 2013

For more information, please refer to the following websites:


Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. With a renowned reputation for quality and Italian craftsmanship, Gucci designs, manufactures and distributes highly desirable products such as eather goods (handbags, small leather goods, and luggage), shoes, ready-to-wear, silks, timepieces and fine jewellery. Eyewear and fragrances are manufactured and distributed under license by global industry leaders in these two sectors. Gucci products are sold exclusively through a network of directly operated boutiques (429 DOS as of

December 2012) and through e-commerce, as a valuable complementary business channel. Gucci products are also distributed through a small number of franchisees, and selected department and specialty stores. For more information about Gucci, please visit


Longines has been based at Saint-Imier, Switzerland, since 1832. It is celebrating 180 years of non-stop craftsmanship in 2012 and its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. It has generations of experience as the official timekeeper at world championships and as a partner of international sports federations. Over the years, the brand has built strong and long-lasting links with the equestrian sports.

Longines is a member of The Swatch Group S.A., the world’s leading manufacturer of horological products. With an excellent reputation for creating refined timepieces, the brand, whose emblem is the winged hourglass, has outlets in over 130 countries.

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