Longines and EEM announced a new partnership during a press conference held on Tuesday 23 June 2015 in Ecaussinnes. This important agreement sees the Swiss watch brand becoming the title partner, as well as the official timekeeper and watch of the Longines Masters. From now on, the three prestigious show jumping events set up by the Belgian organizer and held in Los Angeles, Paris and Hong Kong bear the name of Longines and become the Longines Masters of Los Angeles, the Longines Masters of Paris and the Longines Masters of Hong Kong.
Source: Press release