During the 2016 CSIO5* in St Gallen, Longines celebrates its 15th year of partnership with the event and their 4th year as Title Partner. It is also the 4th year the renowned 5* outdoor show welcomes JustWorld International as their Official Charity partner. Each year, the generosity of the organisers and their title Partner Longines, have helped raise the equivalent of 5,000 meals through the “Longines Clear the Jump” initiative traditionally organised during the Grand Prix on Sunday. 2016 will not only be as good, it will be even better!
In 2013, the Longines CSIO St. Gallen became the first international horseshow in Switzerland to support JustWorld. The same year, Longines decided to partner with the well-known charity, providing them with invaluable support ever since. It is essential for JustWorld to count on the generosity of reliable partners to continue their activities with their four partner projects in Cambodia, Colombia, Guatemala, and Honduras, providing education, nutrition, health and hygiene, and cultural development programs to children living in poverty.
Longines decided to raise the bar this year and increase their donation to JustWorld International!
In a spirit of celebration, Longines decided to increase its support and announced that for each rider who jumps both the FEI and Longines obstacles clear in the Furusiyya FEI Nations Cup on Friday, Longines will contribute with a support of meals for JustWorld.
Nayla Stössel, Show President of St. Gallen show Director encourages the St. Gallen riders, partners and public to give back. : “The world of equestrian top sport brings together a lot of good people contributing to great sport performances and emotions. We heard that JustWorld International was raising funds for children in need and were convinced right away to support this idea. In the end, every member of our sport’s community can do its part.”
« Longines Clear the Jump »: a fantastic formula for success. Longines, a major partner of Equestrian sport, actively renewed the Longines Clear the Jump operation, already in place at other shows in Europe. Each time the Longines fence is cleared in a class, an amount of money is given to JustWorld. Through this initiative, over these past few years, Longines has provided well over 100,000 meals for more than 6,000 children JustWorld supports. (1 € = 1 meal).
On Friday June 3rd, Juan-Carlos Capelli, Longines Vice President and Head of International Marketing, proudly presented the equivalent of more than 15,000 meals to the organization. “We are particularly pleased to celebrate our 15thanniversary with the Longines CSIO Schweiz St. Gallen hosting the FEI Furusiyya Nations Cup presented by Longines. In order to mark our 15 years of partnership with the Swiss leg of the FEI Nations Cup, we are extending our support for JustWorld International. In line with Longines’ slogan ‘Elegance is an attitude’ we reward today the elegance of the heart shown by JustWorld International in favour of disadvantaged children. ”
Overwhelmed by this generosity, JWI Founder and Executive Director, Jessica Newman emphasized the importance of reliable partners for any charitable organisation, “This is absolutely amazing! Four years ago when this three-way partnership between the CSIO St.Gallen, Longines and JustWorld began, I could never have dreamt how much the partnership would have grown and their generosity just continues to grow every year! JustWorld is incredibly fortunate to have such wonderful corporate and event partners such as the CSIO St. Gallen and Longines.
Source: Press release from ComPeaR International Sports Management // Picture: ©Katia Stuppia.
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