Equestrian Sport Productions (ESP) and Rolex SA signed an unprecedented 10-year sponsorship agreement to make Rolex the "Official Timepiece" of the Palm Beach International Equestrian Center (PBIEC) and of the world-renowned FTI Consulting Winter Equestrian Festival (FTI WEF). The FTI WEF serves almost 6,000 horses and 2,000 riders from 50 states and over 30 countries.
The long-term partnership will facilitate a record US $1.63 million dollar increase in prize money bringing the grand total to over US $8 million dollars at the FTI WEF, making it one of the richest circuits in the world. Three new FEI-rated CSI 5* events will be added to the schedule, which will make five of the 12 weeks during the circuit at the highest level in Show Jumping. There will also be a new US $1 million Palm Beach Challenge presented by Rolex bonus opportunity.