In the world of equestrian fashion, AYAN Sportswear leads the charge for young equestrian athletes by blending tradition with modern flair. The brand offers a fresh perspective on competition attire, combining charm, comfort, and youthful elegance with features like premium fabrics and dynamic fits. Drawing inspiration from the rich heritage of equestrian attire — which has evolved from practical necessity to a symbol of style — AYAN infuses contemporary sophistication tailored to the needs of young riders.

At AYAN, it's not just about fashion — it's about championing the spirit of every young athlete. Believing that success starts from within, AYAN designs competition attire to boost confidence and set the stage for victory before the first hoofstep in the arena. Through innovative design and attention to detail, AYAN's attire empowers young athletes to perform at their best.

The story of the brand began with a family's quest to find the perfect competition jacket for their small and delicate daughter. Confronted with the challenge of finding an appropriate yet stylish garment, they embarked on a mission to design and produce their own. Thus, the inaugural AYAN Show Jacket was born — a masterpiece meticulously crafted with love and attention, aiming to accommodate even the most delicate athlete.

The first AYAN Show Jacket was a gift to our daughter, but it turned into so much more! We’re so excited that more and more young riders are experiencing its comfort while showing off its impeccable style in the arena!

— Monika Miteva, Founder

To their surprise, this first jacket, though lacking a brand at that time, created a stir still in the warm-up arena. Young equestrians were quick to take notice, initiating conversations and inquiries about where they could acquire a jacket of similar distinction for themselves. This unintended buzz served as a catalyst for what would later transform into AYAN Sportswear — a name that is a tribute to the founders’ three children: Aya, Yan, and An.

With a focus on young equestrians, AYAN strives to offer more than just clothing; it's about crafting an experience that builds confidence and brings joy. As riders wear AYAN Sportswear, they embrace the future of equestrian style while honouring its timeless traditions. With each stitch and seam, AYAN welcomes you to a world where elegance knows no bounds and victory begins before the first stride.

Join the journey towards equestrian excellence — follow @AYAN.Sportswear on Instagram for exclusive updates and a daily dose of charming equestrian elegance.