In a press release,  Longines and the World Breeding Federation for Sport Horses (WBFSH) have announced a new partnership – which sees the Swiss watch brand become the Official Partner of the federation. 

On WBFSH's website the following is stated about the new partnership: 

"Through its new collaboration with the WBFSH, as well as its long-term partnership with the Fédération Equestre Internationale (FEI), Longines emphasises the importance of breeding and breeders and their roles in the development of equestrian sports. In the context of this new agreement, the world’s best breeders in the disciplines of Jumping, Dressage and Eventing will be honoured at the end of the season during the "Longines WBFSH Breeders Awards", which will take place at a selected event supported by the Swiss watchmaker.

Jan Pedersen, President of the WBFSH said: “If Longines has enormously contributed to the development of equestrian sports through its partnership with the FEI, the WBFSH, through its 76 studbooks, gathering more than 150 000 breeders worldwide, also plays an essential, permanent, technical and emotional role. It seemed natural then that one day or another we would meet with Longines. I am convinced that through our joint effort a larger public will realize the importance of our breeders. Through the horses they breed, they are the roots of the sport; true actors of its development, discreet yet connected, who deserve to be known and recognised.”

Matthieu Baumgartner, Vice President Marketing of Longines, said: “Given Longines’ role as Top Partner of the FEI and Official Partner of the FEI WBFSH World Breeding Jumping & Dressage Championships for Young Horses, the collaboration with the World Breeding Federation for Sport Horses is a logical development of our support to equestrian sports. Longines is proud to promote and recognise the pivotal role of breeding in maintaining the highest level of excellence in equestrian sports.”"