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EEM launches season 2 of the Longines Masters Series

Wednesday, 01 June 2016
2016 Longines Masters

(c) Longines Masters

Los Angeles - Paris - Hong Kong: Grand Slam Indoor of Show Jumping

EEM announces ticket sales now open for season two of the Longines Masters Series, Grand Slam Indoor of Show Jumping on three continents.

The new season kicks off on the American continent with the Longines Masters of Los Angeles, September 29-October 2, 2016 now in its new seaside quarters of the Long Beach Convention Center; followed by the Longines Masters of Paris, December 1-4, 2016 held alongside the Salon du Cheval de Paris, before setting sail for Asia and the third and final stage of the series with the Longines Masters of Hong Kong February 10-12, 2017.

One of the most prestigious equestrian events in the world, the Longines Masters Series attracts each year the best horses and riders on the planet. The unique event concept is a celebration of the best of the sport of show jumping and entertainment for passionate equestrians, horse lovers and all those who enjoy a unique lifestyle experience.

EEM, creator, owner and organizer of this prestigious series, continue their quest for excellence, innovation and the reinvention of show jumping. Christophe Ameeuw, founder and CEO of EEM says; “I have always had an obsession with wanting to communicate my passion for this sport. With this new season, thanks to Title Partner and Official Timekeeper Swiss watch-maker Longines, we begin our intercontinental journey to meet new audiences around the world, a step closer in the realization of my dream to “Ride The World” and bring show jumping into the international spotlight”.

After a very successful initial season, equestrian excellence, elegance and entertainment will reach new heights for season two.

Introducing a NEW 2.25 million euro Grand Slam Indoor bonus for a 4.5 million euro intercontinental series

A driving force behind the sport, EEM raises the bar even higher and announces a new unprecedented bonus for its Grand Slam Indoor, show jumping’s ultimate sporting challenge.

- The new Super Grand Slam Bonus awards 2.25 million euros for a triple consecutive Longines Grand Prix victory starting in Los Angeles, then Paris and Hong Kong in the same season.

- The Grand Slam Bonus of 1 million euros will be awarded for three successive victories in the Longines Grand Prix (ex: Paris > Hong Kong > Los Angeles, or Hong Kong > Los Angeles > Paris.) 

Inspired by the famous Grand Slam in tennis, and officially recognized by the FEI, the new “Grand Slam Indoor of Show Jumping” reaches new heights as the best horses and riders of the planet will attempt to win the American, European and Asian legs of the Longines Masters. These are accomplishments that will mark the life of an athlete; and the rider who achieves this will be not only enter into legend of the Longines Masters but also the entire sport. With total potential prize earnings of up to 4,500,000€, this new intercontinental challenge thus raises EEM and its “Grand Slam Indoor of Show Jumping” to the ranks of legendary sporting events such as the Ryder Cup for golf, the Grand Slam for tennis and the America's Cup for sailing.

EEM presents « We Ride the World »™ - The Journey to Excellence

The international signature of the Longines Masters “We Ride The World” was introduced last season by EEM, notably featured along with the documentary series “The Ride of My Life,” both of which echo the philosophy developed by EEM for the Longines Masters. Christophe Ameeuw explains:  “If equestrian sports are a matter of taste, there is still a consensus that no one can question: the beauty of the horse transcends the sportive exploit, and beyond the extraordinary performance of the riders, conveys a feeling of wonder. And this is without a doubt what makes show jumping universal, transcending countries, cultures and populations. Its treasured values do not need rules to exist; they are shared without effort as a testimonial. There is something profoundly captivating in the competition, like a theatrical play that mesmerises and transports you. In a world that is becoming more and more digital, the experience of the live spectacle is a rare and enviable commodity. All over the world sports events gather the crowds and unlock passions, inspired by social networks as symbols of a generation that is eager to share. This emotion, this dream, this enchantment that we bring to our “Masters” is our mission at EEM. With each new season of the Longines Masters Series, "Grand Slam Indoor of Show Jumping", across three continents, three cultures, three emblematic cities, Los Angeles, Paris, and Hong Kong, we carry the values of our sport as an antidote to the difficulties of our time.”

A new artist for the season two

For the 2nd season in a row, Bruno Danto, EEM’s Creative Director, entrusted the image for this season to young and talented Italian artist Riccardo Guasco. Danto comments, “ I wanted to present a distinctive image and identifiable style for the Longines Masters and thus initiated the collaboration with up-and-coming artists to interpret each season’s posters.  With a bit of nostalgia, these images remind me of the covers of The New Yorker, where the best illustrators of the world capture life with a rare eye and elegance.” Guasco, who works as both painter and illustrator and now resides in Wales, created the new collection adding touches of cubism and hints at each urban setting. The posters speak to the reputation of each individual Longines Masters while also illustrating its core concept, “We Ride The World.” 


Source: Press release from RB Presse

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