Press release from EEM
The psychological warfare has begun. Late in announcing his short list for the fourth round of the Riders Masters Cup, the American team leader Robert Ridland surprised everyone by directly revealing right after the Longines FEI World Cup Final the names of the five riders who will defend the colors of the Riders USA at NYCB LIVE, home of the Nassau Veterans Memorial Coliseum, on April 27.
As expected, it’s a great team that Ridland will field in New York: Two recent World Cup winners, riders with Olympic and World medals and a ‘‘U25’’ already rich in experience at top level, having already regularly represented the United States team in the Nations Cup – an impressive line-up.
H&M official teams partner of the Riders Masters Cup
The Longines Masters of New York is proud to announce that Swedish clothing-retail company H&M will be the official apparel partner of RidersUSA and Riders Europe for the fourth edition of the Riders Masters Cup.
H&M will be designing custom apparel for competitors and event staff including FEI-regulated riding jackets for both Riders USA and Riders Europe, jackets for both teams’ Chef d’Equipe and uniforms for the dedicated Ring Crew. Additionally, riders will be jumping over a new H&M- customized jumping fence during the competition’s two rounds of high-stakes duels. The Riders Masters Cup debuted during last year’s Longines Masters Series in Paris, introducing a new, exhilarating type of competition between US and European riders in a head-to-head matchup. As Riders USA and Riders Europe look to face off for the fourth time at the Longines Masters of New York at NYCB Live, Home of the Nassau Veterans Memorial Coliseum on April 27th, Riders USA will fight to win its first Riders Masters Cup title of the series.
H&M is no stranger to show jumping as the company has been a longtime sponsor of the sport and the riders in Team H&M: Malin Baryard-Johnsson, Peder Fredricson, Nicola and Olivier Philippaerts.
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