The Rolex Series has today announced that it has added the Al Shira'aa Falsterbo Horse Show to its portfolio of showjumping events. 

Only a day after revealing Al Shira'aa as its new title-sponsor, Falsterbo Horse Show is the subject of more big news as it now will join six other beautiful, historical and traditional events for the Rolex Series which now will consist of the following seven shows: 

• Winter Equestrian Festival - Rolex Finale Week – March 25-30, 2025
• CSIO Roma Piazza di Siena – May 21-25, 2025
• Jumping International de La Baule - Officiel de France – June 5-8, 2025
• Al Shira'aa Falsterbo Horse Show – July 5-13, 2025
• Jumping International de Dinard – July 24-27, 2025
• RDS Dublin Horse Show – August 6-10, 2025
• Brussels Stephex Masters – August 27-31, 2025

The Rolex Grand Prix of Falsterbo will take place on Sunday July 13th 2025. 

"We are delighted to become part of the Rolex Series from 2025," said Jana Wannius, President of Al Shira'aa Falsterbo Horse Show, in a press release from the Rolex Series. "Al Shira’aa Falsterbo Horse Show is constantly evolving, driven by our mantra of ‘Tradition and Renewal’. Every year, investments are made to enhance the event experience in Falsterbo. The balance of tradition and innovation makes the show a blend of the classic and the contemporary. Our loyal audience, riders, partners, and volunteers return year after year, recognizing the core essence of Al Shira'aa Falsterbo Horse Show, while appreciating the continuous improvements we strive to achieve. Welcome to The Rolex Grand Prix in Falsterbo!"

"I am absolutely thrilled to see the expansion of the Rolex Series into Sweden," said current world no. one Henrik von Eckermann in the press release. "This is the first time a Rolex Series event will be held in my home country, and it couldn’t have found a better stage than the Al Shira'aa Falsterbo Horse Show. This competition, deeply rooted in tradition, delivers an exceptional sporting spectacle every year, with an incredibly passionate audience. I am truly looking forward to competing in this arena under the Rolex banner. The arrival of Rolex at the Al Shira'aa Falsterbo Horse Show further elevates the event’s significance on the international stage and marks a decisive milestone in its development."

ABOUT THE ROLEX SERIES

The Rolex Series brings together seven of the world's most respected equestrian competitions, each supported by Rolex. These seven historic events are now united under the banner of the Rolex Series and all share several distinctive qualities, with each world-renowned event offering some of the finest infrastructure and facilities, centuries-old traditions, the highest level of competition, and have been won by some of the finest riders in the history of the sport.

Each of the Rolex Series competitions reflects Rolex's unwavering commitment to excellence, all with a history deeply rooted in equestrianism, capturing the tradition of the sport while embracing innovation with a continuous drive for improvement.

The introduction of the Rolex Series reflects the brand's ongoing support for equestrianism and its mission to unite and inspire. By being part of the group of competitions that make up the Rolex Series, each event will be distinguished as one of the best competitions in the world while also maintaining their unique and historic identities.