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AMA Store Belgium: Fulfilling dreams, eternalizing moments and marking your history

Thursday, 01 December 2022
Advertisement presented by AMA Store

Rozi Zanotelli’s AMA Store is a new jewellery concept. The AMA Store was born from and for love: AMA derives from the verb to love in Portuguese, and it also represents the combination of the initial letters of Antônio, Mario and Alice, who are Rozi and Mario Zanotelli´s children.

The AMA Store’s showroom is permanently located at SenTower Park, designed to display a diverse range of pieces, meeting all desires, with representative jewellery – whether they are simple lines or the highest standard. “Perfect and impeccable luxury accessories, transforming both simple and remarkable moments into pure fascination, elegance and charm. Ideal as gifts or to highlight special moments in life,” Rozi Zanotelli says about the AMA Store’s jewellery.

One of the goals of AMA is to make dreams come true. The AMA Store has a team specialized in each stage of the creation process, and can make dreams and desires into lines and shapes, eternalizing moments. The AMA Store team creates your unique and personalized jewellery. The intention is not to create only another item, but to convey feelings and mark your story through a personalized piece.

Every detail of each of the jewels is developed with excellence, focusing on quality and elegance. Whatever your desire might be, the AMA team is prepared to serve you!

AMA is also the union of two worlds and two passions: Jewellery and horses. One of the main lines developed is centred around the love for the equestrian world, through the chance to live with the passion of the Zanotelli-family – Rozi’s husband Mario is Marlon Zanotelli´s brother. Marlon holds the 2019 Pan American Champion title both individually and for teams, and is married to Swedish showjumper Angelica Augstsson – together they run the Augstsson-Zanotelli Stables in Limburg, Belgium. The hispism and luxury of personalized jewellery, especially the equestrian line, was what also motivated the creation of AMA.

Besides its permanent exhibition at SenTower Park in Opglabbeek (Belgium), which is one of the largest equestrian event centres in Europe, AMA also provides e-commerce services at

Get to know more:



 Email: [email protected]

 Address: Leemkuistraat 21 Oudsbergen, Flemish Region, Belgium

 Phone: +32 470 26 66 55

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