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The best way to buy and sell horses during times of Covid-19

Friday, 10 July 2020
Advertisement by ehorses


Today’s mediation of horses is based on old traditions. During many years of domestication, the horse was used as a strong working animal – over time it became a beloved friend and family member as a riding and sporthorse.

That's the reason why the whole business about horses is very emotional. In case we have to sell our beloved partner, we of course want to make sure to give it in best hands only. But how should we do a safe and successful mediation even in these difficult times when we are actually not allowed to visit people and have a first ride to try a horse? The mediation over friends or advertisements in printed newspapers is very exhausting and takes a long time.

The mediation on a totally modern online market is a very good opportunity to take – not in bad times only.

ehorses was founded in 1999 as a little StartUp in Germany and has grown to become Europe’s leading online horse market with such a huge global range, steadily growing bigger.

The company belongs to Ullrich Kasselmann, a very important and famous horseman and breeder of high quality dressage horses, well known all over the world. The idea was to build up a high modern horse market with all the benefits by using the world wide web but also keep old traditions and personality. For everyone who is looking for a horse or wants to sell a horse, ehorses is exactly the right platform. With high modern standards ehorses always improves its business and offers a very easy, fast and especially successful mediation of horses – worldwide.



Sounds interesting, but let us go through this step by step. First things first. 

How does a online horse market work and – most important: is it safe?

Usually horse sale portals work as intermediaries and create the contact between seller and buyer. The difference between the new online portal and old, traditional intermediates is, that the online portals don't charge a commission. The portals are financed by advertising revenue and entry fees paid by the horse seller. There are no additional costs for the buyer. Most of the horses are from private sellers, but also more and more breeding associations, breeders, clubs and horse companies are going to mediate their horses successful on the internet. The relation of private advertisements and commercial advertisements on the internet on is about two thirds of advertisements from private individuals and one third advertisements from commercial individuals like breeders, clubs or associations.

But no worries, when buying a horse over the internet, it is also common practice to get to know each other personally and have a ride on the horse before buying. All good, but can you trust the unknown internet? What about fraudulent advertisers? Definitely a very important point. With growing usage of the internet, unfortunately cases of fraud are growing too. ehorses wants to save you from this by using special security measures. Suspicious advertisements are filters and fraudulent adverts are blocked to the whole platform. All new advertisements are daily proved personally by employees of ehorses. Furthermore ehorses offers all customers a personal support, if they discover any fraudulent activity.

Below, we would like to show you several benefits for horse seller and buyer to take the opportunity by using ehorses as the online horse market.


ehorses A wide range advertisements. No matter if you are looking for a jumping or a dressage horse - on ehorses you will find horses of all disciplines and levels.

Benefits for the buyer:


As a horse owner, you know very well about the challenge of finding the perfect matching horse​. For a few years we had to read printed papers or listen to the recommendation of our trainer or friends. But why should we not use the internet? We are spending many hours on the internet every day, searching or reading about a vast range of subjects and so use the internet to inform ourselves about any topics of our choice.

So why not use an online horse platform?

There are many characteristics you can fill into the search criteria to narrow it down to your individual preferences and find the perfect matching horse. Next to gender, breed, age, price and discipline the search can be narrowed down precisely by many other points. Furthermore, there are many horse advertisements at the same time, so the buyer can get a comprehensive overview. This fact provides transparency, and supports the buyers to compare the value for money. You have all the information about the horse including photos, videos, breed, all characteristics and a comprehensive description straight away to save time and and money because the buyer can do a pre-selection. A very high actuality can be guaranteed because advertisements can beedited and improved from the seller anytime.


Benefits for the seller:


The most important benefits for the horse seller are two facts: ​Low-cost advertising​ and national & international purchase​! Online advertisements are way cheaper than printed ones and you can set up many different characteristics: photos, videos and descriptions about your horse to make sure finding the perfect matching buyer.

Also, you can present your horse in best condition because you can edit and improve the advertisement anytime.

ehorses offers a basic account for free advertising, plus several upgrade levels for your advertisement and two kinds of premium accounts including all the benefits like unlimited advertising, an own homepage, social media boost and some more.



The internet offers a national and international mediation of horses, which is really useful especially for high quality sport horses and stallions.


41,5 % of horses sale enquiries are international. ehorses has a translated website (6 different languages) including an automatic translation tool. To further their international scope, ehorses also works together with several famous breeding association, stallion centres, studs and event companies.

Last but not least ehorses is always working hard on improving the whole company and setting new goals to offer their partners and customers with the best options in all kinds of services. Currently the website is translated in English, Spanish, Polish, Dutch, French and German. The clear and tidy structure of the website helps the user to set up advertisements very easily and fast and have a really good overview of the whole website.

Every 20 minutes a horse is sold over ehorses!

With more than four mio. visits per month, co-operations and campaigns with several partners, ehorses provides a high, global range to successfully connect horses and people worldwide.


If you have any questions or want to get in touch with ehorses, feel free to contact Hanna Kuhn anytime per mail or phone.


Contact details:

Hanna Kuhn Internationalization GmbH & Co. KG

e-mail: ​[email protected] 

Phone: +49 (0) 5401 8813 217


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