Agria becomes the new title sponsor of the Nations Cup at Falsterbo Horse Show in Sweden. Agria, an insurance company for horses, as well as pets, was recently announced as the new title sponsor of the Royal International Horse Show, as well as the Nations Cup of Great Britain, at Hickstead – and now also secures the Nations Cup in Falsterbo from 2024 to 2028. 

Both Falsterbo Horse Show and the Royal International Horse Show were left out when only four events won forward with their bids to host the 2024-qualifiers in the FEI's new Nations Cup series Longines League of Nations – which meant the shows would have to go independent as CSIOs. With Agria as new Nations Cup title sponsor for 2024-2028, Falsterbo Horse Show can now look forward to this year's edition of the traditional team competition which will celebrate its 40th anniversary. The Nations Cup will take place on the 12th of July, during Falsterbo Horse Show that runs from 6-14th of July. 

“It feels great that we, together with the Falsterbo Horse Show, can present a team competition at an international level with the best nations in a year like this with many exciting events coming up. To be able to treat the Swedish audience to a genuine nail-biter is particularly exciting,” Mikael Theorén, Country Manager at Agria, said in a press release from Falsterbo Horse Show.

“The Nations Cup has long been considered as one of the most prestigious competitions in international equestrian sports. This team jumping has been a cornerstone of the Falsterbo Horse Show since 1985, marking its 40th anniversary this year. This year we are taking an exciting step into the future as we welcome Agria as our new long-term partner. This collaboration not only signifies the ongoing development of the event but also symbolizes our commitment to maintaining a central role in international equestrian sports," said Jana Wannius, president of Falsterbo Horse Show, in the press release. 

The focus on the Nations Cups is part of Agria’s strategy to increase brand awareness among horse owners in Europe. Currently, Agria operates in five countries with horse insurance and digital veterinary care advice for horse owners.