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Longines signs as title sponsor for the FEI’s new series Longines League of Nations

Thursday, 25 May 2023

Photo © David Marchon/Agence MaVu From left to right: FEI President Ingmar De Vos, FEI Secretary General Sabrina Ibáñez, CEO of Longines Matthias Breschan, Bernardo Tribolet, Vice President Marketing Longines and Urs Schiendorfer, Independent Global Consultant for Equestrian Sports. Photo © David Marchon/Agence MaVu.

Longines has announced its commitment to the FEI’s new series Longines League of Nations – which will launch in 2024, with the Swiss watchmaker as its title sponsor. The Longines League of Nations will be open to the ten best nations in the world based on the Longines Ranking, with the possibility to qualify for a final planned to be worth 1.6 million Euro in prize money alongside several additional bonuses. The brand-new global concept will consist of five qualifiers and one final decided by the FEI after a bidding process, which opened this week.

"Longines is thrilled to announce its partnership as the Title Sponsor of the Longines League of Nations,” said Matthias Breschan, CEO of Longines – FEI’s Top Partner since 2012 – in a press release from the FEI. “This collaboration marks another milestone in our longstanding relationship with the FEI, and we are honoured to continue our support as the Top Partner since 2012.”

“We are excited about the future of the series and the impact it will have on the equestrian world. Through this partnership, we aim to provide a platform for athletes to showcase their skills on a global stage. Longines is proud to be a part of this incredible journey.”

“The brand has a long-lasting commitment in equestrian sports, not only as partner, but also as a service provider. Guaranteeing the quality and reliability of the timekeeping is a key aspect of our partnership with the FEI. We are dedicated to promoting the values of elegance, tradition and performance, which are deeply ingrained in both our brand and the equestrian community."

“This is a really special day for the history of this series but also for everything that we stand for as a Federation and a community,” said FEI President Ingmar De Vos in the press release following the signing ceremony at the headquarters of Longines, in St Imier, Switzerland.

“This relaunch would not be possible without our Top Partner and Title Sponsor for the series, Longines and it’s been an honour and privilege to have their strong support and to work hand-in-hand with the community-led Task Force in order to redefine the series and give us the tools to create a strong product that is relevant in today’s sporting landscape and reminiscent of that national pride which has driven the greatest teams to the top for nearly 115 years.”

“It has been a collaborative effort and alongside Longines, we are also really grateful to all the stakeholders that took part in the Task Force meetings, for their genuine input and desire to bring the best out of this series. Sporting excellence, quality venues and infrastructures, consistency and a unique product that can attract the best riders and engage fans around the world are the themes that have driven our discussions, and this is what we are set to deliver with the Longines League of Nations Series.”

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