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Christian Dietz: “So many true horsemen believe in Equine 74 Gastric and that makes us totally proud”

Monday, 25 April 2016
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The faces behind Equine 74 Gastric: Christian and Tanja Dietz. The faces behind Equine 74 Gastric: Christian and Tanja Dietz.

Over the last couple of years, Equine 74 Gastric has developed into one of the best known products for reducing stomach ulcer problems on sport horses. Christian and Tanja Dietz have been the proud distributors in most of Europe, the United States and Canada and Equine 74 Gastric’s reach is still expanding. “Because all these great riders and horsemen say how they trust in Equine 74 Gastric, many people would like to try it too. And once you try it, you will see a difference in the horse,” Christian Dietz explains.

Four years ago, Christian and Tanja Dietz were approached by an Irish company that developed a product based on algae to buffer the acid in the stomach of horses. “We run an advertisement and marketing agency called Dietz & Consorten, which is fully focused on the horse industry. The Irish company contacted us, because they developed this horse supplement. They told us about the product and told us about all the research they had done, but they had no knowledge of the horse business. The algae formula used in Equine 74 Gastric was already used in human industry, but then they found out it also worked for horses. So they asked us if we could help to market and distribute their product.” 

Scientifically proven

Unlike many other equine products, Equine 74 Gastric is scientifically proven to work for horses. “Before distributing the product, the Irish company did scientific research and also got it tested by the university – so there is a proven study,” Christian Dietz tells about the development of Equine 74 Gastric. Since Christian and Tanja Dietz are horse-people themselves, they first tested the product on their own and on friends’ horses. “After a few weeks, we noticed the difference and also some friends who tried it, came to us and said: ‘This is a great product, we want this!’ And from that moment we started to be the distributor of Equine 74 Gastric.”

Equine 74 Gastric is a natural product based on algae which are harvested near the coast of Iceland. “It is a unique and special kind of algae which can only be harvest on Iceland. Because this formula is also used in human industry, the product has the highest possible level of quality and works perfectly,” Christian Dietz states.

From the moment Christian and Tanja Dietz started to distribute Equine 74 Gastric, the product was used by some big names. “There are many, many products on the market, and obviously someone will say that it helps about any product. But, if you have big names – Olympic names even – who tell everyone that they believe in the supplement, that says something about how special the supplement is. We are contacted by so many people who start feeding it, because they heard from riders like showjumpers Marco Kutscher, Jos Lansink and Bruce Goodin or dressage riders Pether Markne and Tinne Vilhemson-Silfvén that they believe in the supplement. We can only be proud that all these great horsemen trust in Equine 74 Gastric.”

Cure, prevention treatment, feeding on a daily basis

Equine 74 Gastric can not only be used to cure stomach ulceration problems, but also to prevents them. “At first, the riders mostly asked if they can try the product. When they see differences in their horse, they ask if they can buy more. And when they see the long term difference and also on more than one horse, they often ask: ‘What would it cost when we feed Equine 74 Gastric to our whole stable?’” Dietz explains. “You can use the product in all kind of strategies. Many riders start to use it as a cure for a few months to reduce the ulcers, then when they made their own experience, many of them are coming back and start feed all their sport horses Equine 74 Gastric on a daily basis, the whole year around.”

Why do so many riders trust in Equine 74 Gastric?

Because of how Equine 74 Gastric works, horses improve in all kind of ways. “When a horse gets ridden and has too much acid in their stomach, the surplus of acid splashes on the non-glandular part of the stomach. If this happens very often, the horse gets an ulceration and feels pain. When the surplus of acid is buffered the horses feel no pain and naturally they are much mored relaxed and concentrated in the daily work or on shows.” That is not the only benefit of using Equine 74 Gastric on a daily basis. For example, when you start working with young horses they really need to develop more muscles. But, sometimes they don’t because they just can’t get all the nutrition out of their food, this is sometimes a result of too high acid concentration in the digestive. Thanks to Equine 74 Gastric, the food can be better digested - the pH level is balanced and the horses can get as much as possible out of their daily feed.”

Christian Dietz emphasizes all these benefits are supported by Equine 74 Gastric’s users. “We really get all this info in feedback from the riders. They tell us they really see a big difference in their horses, like lately Isabel Freese and Bruce Goodin."

New products are coming up

New products are also under development. “At this moment we are also developing a paste of Equine 74 Gastric. Riders asked us about this, because it is easy to use when the horses are travelling and are at shows. The idea behind it is, to give the horse on the trailer a paste in the mouth and neutralize the acid. There will also be other products focusing on the gut and stomach, that will be based on algae as well. This will probably be on the market in a few months.”

However, Equine 74 Gastric can be ordered all over the world through the web shop www.equine74.com/shop. Christian and Tanja Dietz also work with several distributors all over Europe and North America. “Our distributors were all customers who tried Equine 74 Gastric and were very enthusiastic about it. For instance, in the Netherlands our distributor is the Olympic rider Johan Heins along with his daughter Stefanie. They heard about the product through Jos Lansink and when they started using it, they were very positive and started to be our distributors. At this moment we do not have distributors in France and Spain, so if someone would be interested – they can contact us.”



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