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EEM announces end of partnership with Longines

Tuesday, 02 June 2020
Longines Masters Series

EEM (Equestrian Events Management SPRL) – the founder, owner and organiser of the Longines Masters Series – has today announced the end of their contract with Longines. The partnership between EEM and the Swiss watch brand began in 2012, while the Longines Masters Series was created in 2016. 

“The Longines Masters Series has been an extraordinary adventure with global reach, held over three continents and in five cities, Paris, Hong Kong, Los Angeles, New York and Lausanne. The partnership between EEM and Longines has given full meaning to our company motto, #WeRideTheWorld, and the Longines Masters Series has combined the best of international show jumping and lifestyle offerings with a quality environment, allowing equestrian sport to open up to an ever more wide-reaching audience,” said Christophe Ameeuw, EEM founder and president, in a statement. 

“The creativity that EEM's teams have shown is not compromised by the end of this relationship, which we will be able to turn into an opportunity: an opportunity to continue inventing and laying the groundwork for the future of our sport, to launch new concepts, in line with the emerging values of the ‘world of tomorrow’,” Ameeuw said.


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